Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Four Stars Toyota · Altus, OK · VIN: JTEVB5BR4T5051528

Negotiation Guide

Opening Offer

$66,684

Fair Price

$68,184

Walk Away Above

$68,416

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,096

Est. Invoice$62,469

Holdback (est.)$1,373

MSRP (Sticker)$68,647

Asking Price$69,036

Markup+$389

Est. Dealer Margin on This Car$7,940

Percentile79% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$475

Avg Markup (4Runner Hybrid)+$389

% Below MSRP42%

Avg Days to Sell27 days

Avg Sold Markup-$486

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