Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Emerson Toyota · Auburn, ME · VIN: JTEVB5BR4T5051058

Negotiation Guide

Opening Offer

$64,826

Fair Price

$66,326

Walk Away Above

$66,558

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,442

Est. Invoice$60,778

Holdback (est.)$1,336

MSRP (Sticker)$66,789

Asking Price$67,388

Markup+$599

Est. Dealer Margin on This Car$7,946

Percentile86% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$489

Avg Markup (4Runner Hybrid)+$599

% Below MSRP4%

Avg Days to Sell34 days

Avg Sold Markup+$298

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