Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Heartland Toyota · Bremerton, WA · VIN: JTEVB5BR4T5048306

Negotiation Guide

Opening Offer

$67,177

Fair Price

$68,677

Walk Away Above

$68,966

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$61,636

Est. Invoice$63,021

Holdback$1,385

MSRP (Sticker)$69,254

Asking Price$68,954

Markup-$300

Dealer Margin on This Car$7,318

Percentile18% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory334 vehicles

Avg Markup (All Models)-$496

Avg Markup (4Runner Hybrid)-$639

% Below MSRP70%

Avg Days to Sell35 days

Avg Sold Markup-$796

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