Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Orem Toyota · Orem, UT · VIN: JTEVB5BR4T129CE34

Negotiation Guide

Opening Offer

$65,388

Fair Price

$66,888

Walk Away Above

$67,126

• Recent buyers paid ~$476 below MSRP

Price Breakdown

Est. Dealer Cost$59,954

Est. Invoice$61,301

Holdback (est.)$1,347

MSRP (Sticker)$67,364

Asking Price$67,364

Markup$0

Est. Dealer Margin on This Car$7,410

Percentile62% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold375

Avg Markup-$476

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP70%

Avg Days to Sell42 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$707

Avg Markup (4Runner Hybrid)-$1,046

% Below MSRP91%

Avg Days to Sell31 days

Avg Sold Markup-$254

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