Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota of Santa Fe · Santa Fe, NM · VIN: JTEVB5BR3T5053626

Negotiation Guide

Opening Offer

$65,836

Fair Price

$67,336

Walk Away Above

$67,568

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,341

Est. Invoice$61,697

Holdback (est.)$1,356

MSRP (Sticker)$67,799

Asking Price$68,178

Markup+$379

Est. Dealer Margin on This Car$7,837

Percentile79% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$786

Avg Markup (4Runner Hybrid)-$221

% Below MSRP55%

Avg Days to Sell37 days

Avg Sold Markup-$703

Cheaper 4Runner Hybrid 4Runner Platinum FT4WD Inventory

Arlington ToyotaJacksonville, FL

-$5,866$62,543126d

Arlington ToyotaJacksonville, FL

-$5,866$63,84381d

Canobie Lake ToyotaSalem, NH

-$4,533$63,050132d

Mark Miller ToyotaSalt Lake City, UT

-$4,445$63,1897d

San Francisco ToyotaSan Francisco, CA

-$4,435$64,708146d

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,239$64,79431d

North Park Toyota of San AntonioSan Antonio, TX

-$4,239$64,79416d

Brownsville ToyotaBrownsville, TX

-$4,238$64,79532d

West Kendall ToyotaMiami, FL

-$4,227$64,1795d

AutoNation Toyota Buena ParkBuena Park, CA

-$4,208$63,9217d