Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Oxmoor Toyota · Louisville, KY · VIN: JTEVB5BR3T5052928

Negotiation Guide

Opening Offer

$65,646

Fair Price

$67,146

Walk Away Above

$67,378

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,172

Est. Invoice$61,524

Holdback (est.)$1,352

MSRP (Sticker)$67,609

Asking Price$67,609

Markup$0

Est. Dealer Margin on This Car$7,437

Percentile62% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory499 vehicles

Avg Markup (All Models)-$618

Avg Markup (4Runner Hybrid)-$994

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$824

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