Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota West · Columbus, OH · VIN: JTEVB5BR3T5052654

Negotiation Guide

Opening Offer

$65,161

Fair Price

$66,661

Walk Away Above

$66,893

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,740

Est. Invoice$61,083

Holdback (est.)$1,342

MSRP (Sticker)$67,124

Asking Price$67,124

Markup$0

Est. Dealer Margin on This Car$7,384

Percentile62% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,014

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$298

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