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Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD
Atlanta Toyota · Duluth, GA · VIN: JTEVB5BR3T5052296
This Is Already a Great Deal
Opening Offer
$65,888
Asking Price
$67,926
Max Price
$67,926
- • Recent buyers paid ~$463 below MSRP
- • Asking price is already $1,331 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$62,051
Est. Invoice$63,445
Holdback (est.)$1,394
MSRP (Sticker)$69,720
Dealer Add-Ons (DIA)+$595
Asking Price$67,926
Markup-$1,794
Est. Dealer Margin on This Car$5,875
Percentile11% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold336
Avg Markup-$463
Median Markup$0
Best Deal-$7,000
Worst Deal+$4,079
% Sold Below MSRP68%
Avg Days to Sell40 days
Dealer Profile
Inventory413 vehicles
Avg Markup (All Models)-$143
Avg Markup (4Runner Hybrid)-$51
% Below MSRP54%
Avg Days to Sell21 days
Avg Sold Markup+$824
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