Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Koons Toyota Tysons · Vienna, VA · VIN: JTEVB5BR3T5051861

Negotiation Guide

Opening Offer

$66,672

Fair Price

$68,172

Walk Away Above

$68,404

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,085

Est. Invoice$62,458

Holdback (est.)$1,373

MSRP (Sticker)$68,635

Asking Price$68,635

Markup$0

Est. Dealer Margin on This Car$7,550

Percentile62% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory367 vehicles

Avg Markup (All Models)-$1,735

Avg Markup (4Runner Hybrid)-$2,302

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$1,257

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