Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Umansky Toyota · Glendale, WI · VIN: JTEVB5BR3T5049169

Negotiation Guide

Opening Offer

$66,156

Fair Price

$67,656

Walk Away Above

$67,888

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,626

Est. Invoice$61,988

Holdback (est.)$1,362

MSRP (Sticker)$68,119

Asking Price$68,618

Markup+$499

Est. Dealer Margin on This Car$7,992

Percentile84% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)+$133

Avg Markup (4Runner Hybrid)+$119

% Below MSRP21%

Avg Days to Sell29 days

Avg Sold Markup-$158

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