Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Group 1 Toyota Albuquerque · N.E.", NM · VIN: JTEVB5BR3T5048894

Negotiation Guide

Opening Offer

$68,020

Fair Price

$69,520

Walk Away Above

$69,754

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$62,289

Est. Invoice$63,689

Holdback (est.)$1,400

MSRP (Sticker)$69,988

Asking Price$69,988

Markup$0

Est. Dealer Margin on This Car$7,699

Percentile62% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory454 vehicles

Avg Markup (All Models)-$299

Avg Markup (4Runner Hybrid)+$13

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$340

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