Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Group 1 Toyota Bowie · Bowie, MD · VIN: JTEVB5BR3T5044408

Negotiation Guide

Opening Offer

$64,871

Fair Price

$66,371

Walk Away Above

$66,860

• Recent buyers paid ~$568 below MSRP
• Sitting 74 days (avg 46) — extra leverage

Price Breakdown

Est. Dealer Cost$59,941

Est. Invoice$61,288

Holdback (est.)$1,347

MSRP (Sticker)$67,349

Asking Price$66,573

Markup-$776

Est. Dealer Margin on This Car$6,632

Percentile16% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold410

Avg Markup-$568

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$945

Avg Markup (4Runner Hybrid)-$388

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,006

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