Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Wilsonville Toyota · Wilsonville, OR · VIN: JTEVB5BR3T5043338

Negotiation Guide

Opening Offer

$65,852

Fair Price

$67,352

Walk Away Above

$67,641

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$60,457

Est. Invoice$61,815

Holdback$1,359

MSRP (Sticker)$67,929

Asking Price$67,929

Markup$0

Dealer Margin on This Car$7,472

Percentile64% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory290 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$0

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