Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Capital Toyota · Chattanooga, TN · VIN: JTEVB5BR3T124CJ88

Negotiation Guide

Opening Offer

$66,387

Fair Price

$67,887

Walk Away Above

$68,176

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$60,933

Est. Invoice$62,302

Holdback$1,369

MSRP (Sticker)$68,464

Dealer Add-Ons (DIA)+$699

Asking Price$69,163

Markup+$699

Dealer Margin on This Car$8,230

Percentile87% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory194 vehicles

Avg Markup (All Models)+$366

Avg Markup (4Runner Hybrid)+$699

% Below MSRP12%

Avg Days to Sell34 days

Avg Sold Markup+$228

Cheaper 4Runner Hybrid 4Runner Platinum FT4WD Inventory

Marysville ToyotaMarysville, WA

-$7,000$60,36413d

Edmark ToyotaNampa, ID

-$4,808$62,19127d

Findlay Toyota SpokaneSpokane, WA

-$4,738$64,34220d

Beaman ToyotaNashville, TN

-$4,635$64,00722d

Canobie Lake ToyotaSalem, NH

-$4,536$63,2426d

Canobie Lake ToyotaSalem, NH

-$4,533$63,050105d

San Francisco ToyotaSan Francisco, CA

-$4,435$64,708119d

Irwin ToyotaLaconia, NH

-$4,413$61,90698d

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,301$65,26216d

North Park Toyota of San AntonioSan Antonio, TX

-$4,301$65,26221d