Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota of Grand Rapids · S.E.", MI · VIN: JTEVB5BR2T5054251

Negotiation Guide

Opening Offer

$64,506

Fair Price

$66,006

Walk Away Above

$66,238

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,157

Est. Invoice$60,487

Holdback (est.)$1,329

MSRP (Sticker)$66,469

Asking Price$66,469

Markup$0

Est. Dealer Margin on This Car$7,312

Percentile62% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$1,013

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$691

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