Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota on Nicholasville · Nicholasville, KY · VIN: JTEVB5BR2T5052399

Negotiation Guide

Opening Offer

$65,786

Fair Price

$67,286

Walk Away Above

$67,520

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,301

Est. Invoice$61,656

Holdback (est.)$1,355

MSRP (Sticker)$67,754

Asking Price$68,553

Markup+$799

Est. Dealer Margin on This Car$8,252

Percentile90% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$57

Avg Markup (4Runner Hybrid)+$799

% Below MSRP24%

Avg Days to Sell31 days

Avg Sold Markup-$39

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