Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Berlin City Toyota of Portland · Portland, ME · VIN: JTEVB5BR2T5050197

Negotiation Guide

Opening Offer

$66,166

Fair Price

$67,666

Walk Away Above

$67,900

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,639

Est. Invoice$62,002

Holdback (est.)$1,363

MSRP (Sticker)$68,134

Asking Price$68,933

Markup+$799

Est. Dealer Margin on This Car$8,294

Percentile90% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (4Runner Hybrid)+$3,052

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,626

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