Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota of Bedford · Bedford, OH · VIN: JTEVB5BR2T5049244

Negotiation Guide

Opening Offer

$63,967

Fair Price

$65,467

Walk Away Above

$65,699

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$58,678

Est. Invoice$59,996

Holdback (est.)$1,319

MSRP (Sticker)$65,930

Asking Price$66,328

Markup+$398

Est. Dealer Margin on This Car$7,650

Percentile80% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$154

Avg Markup (4Runner Hybrid)+$398

% Below MSRP11%

Avg Days to Sell28 days

Avg Sold Markup+$131

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