Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Hartford Toyota · Hartford, CT · VIN: JTEVB5BR2T5049082

Negotiation Guide

Opening Offer

$64,601

Fair Price

$66,101

Walk Away Above

$66,335

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$59,246

Est. Invoice$60,578

Holdback (est.)$1,331

MSRP (Sticker)$66,569

Asking Price$66,569

Markup$0

Est. Dealer Margin on This Car$7,323

Percentile62% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$512

Avg Markup (4Runner Hybrid)-$625

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$556

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