Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Sheehy Toyota of Laurel · Laurel, MD · VIN: JTEVB5BR2T5048983

Negotiation Guide

Opening Offer

$66,746

Fair Price

$68,246

Walk Away Above

$68,530

• Recent buyers paid ~$568 below MSRP

Price Breakdown

Est. Dealer Cost$61,244

Est. Invoice$62,621

Holdback (est.)$1,376

MSRP (Sticker)$68,814

Asking Price$68,814

Markup$0

Est. Dealer Margin on This Car$7,570

Percentile66% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold410

Avg Markup-$568

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory664 vehicles

Avg Markup (All Models)-$907

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$736

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