Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Frankfort Toyota · Frankfort, KY · VIN: JTEVB5BR2T5048904

Negotiation Guide

Opening Offer

$65,831

Fair Price

$67,331

Walk Away Above

$67,565

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,341

Est. Invoice$61,697

Holdback (est.)$1,356

MSRP (Sticker)$67,799

Asking Price$68,379

Markup+$580

Est. Dealer Margin on This Car$8,038

Percentile84% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)-$1,199

Avg Markup (4Runner Hybrid)-$920

% Below MSRP52%

Avg Days to Sell29 days

Avg Sold Markup-$868

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