Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

West Herr Toyota of Williamsville · Williamsville, NY · VIN: JTEVB5BR2T5048353

Negotiation Guide

Opening Offer

$65,656

Fair Price

$67,156

Walk Away Above

$67,388

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,181

Est. Invoice$61,533

Holdback (est.)$1,352

MSRP (Sticker)$67,619

Asking Price$67,794

Markup+$175

Est. Dealer Margin on This Car$7,613

Percentile70% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory376 vehicles

Avg Markup (All Models)-$84

Avg Markup (4Runner Hybrid)+$58

% Below MSRP88%

Avg Days to Sell30 days

Avg Sold Markup+$27

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