Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Smart Toyota of Quad Cities · Davenport, IA · VIN: JTEVB5BR2T129DA78

Negotiation Guide

Opening Offer

$65,981

Fair Price

$67,481

Walk Away Above

$67,715

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,475

Est. Invoice$61,834

Holdback (est.)$1,359

MSRP (Sticker)$67,949

Asking Price$68,129

Markup+$180

Est. Dealer Margin on This Car$7,654

Percentile70% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory167 vehicles

Avg Markup (All Models)-$747

Avg Markup (4Runner Hybrid)-$33

% Below MSRP31%

Avg Days to Sell32 days

Avg Sold Markup-$508

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