Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Parker Toyota · Coeur d'Alene, ID · VIN: JTEVB5BR1T5053351

Negotiation Guide

Opening Offer

$65,736

Fair Price

$67,236

Walk Away Above

$67,468

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,252

Est. Invoice$61,606

Holdback (est.)$1,354

MSRP (Sticker)$67,699

Asking Price$67,699

Markup$0

Est. Dealer Margin on This Car$7,447

Percentile62% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory478 vehicles

Avg Markup (All Models)-$1,021

Avg Markup (4Runner Hybrid)-$263

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,109

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