Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Koch Route 2 Toyota · Lancaster, MA · VIN: JTEVB5BR1T5053348

Negotiation Guide

Opening Offer

$64,371

Fair Price

$65,871

Walk Away Above

$66,103

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,037

Est. Invoice$60,364

Holdback (est.)$1,327

MSRP (Sticker)$66,334

Asking Price$66,334

Markup$0

Est. Dealer Margin on This Car$7,297

Percentile62% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory365 vehicles

Avg Markup (All Models)-$63

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$55

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