Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Milton Ruben Toyota of Augusta · Augusta, GA · VIN: JTEVB5BR1T5052510

Negotiation Guide

Opening Offer

$67,012

Fair Price

$68,512

Walk Away Above

$68,744

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,388

Est. Invoice$62,767

Holdback (est.)$1,380

MSRP (Sticker)$68,975

Asking Price$68,975

Markup$0

Est. Dealer Margin on This Car$7,587

Percentile62% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup+$5

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