Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVB5BR1T5051115

Negotiation Guide

Opening Offer

$65,761

Fair Price

$67,261

Walk Away Above

$67,493

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,274

Est. Invoice$61,629

Holdback (est.)$1,354

MSRP (Sticker)$67,724

Dealer Add-Ons (DIA)+$399

Asking Price$68,372

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,098

Percentile86% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner Hybrid)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

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