Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Dan Cava's Toyota World · White Hall, WV · VIN: JTEVB5BR1T5049364

Negotiation Guide

Opening Offer

$67,216

Fair Price

$68,716

Walk Away Above

$68,948

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$61,569

Est. Invoice$62,953

Holdback (est.)$1,384

MSRP (Sticker)$69,179

Asking Price$69,179

Markup$0

Est. Dealer Margin on This Car$7,610

Percentile62% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory383 vehicles

Avg Markup (All Models)-$2,066

Avg Markup (4Runner Hybrid)$0

% Below MSRP98%

Avg Days to Sell32 days

Avg Sold Markup-$1,633

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