Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Larry H. Miller Toyota Murray · Murray, UT · VIN: JTEVB5BR1T5049316

Negotiation Guide

Opening Offer

$64,948

Fair Price

$66,448

Walk Away Above

$66,686

• Recent buyers paid ~$476 below MSRP

Price Breakdown

Est. Dealer Cost$59,562

Est. Invoice$60,901

Holdback (est.)$1,338

MSRP (Sticker)$66,924

Asking Price$67,323

Markup+$399

Est. Dealer Margin on This Car$7,761

Percentile80% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold375

Avg Markup-$476

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP70%

Avg Days to Sell42 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$1,050

Avg Markup (4Runner Hybrid)-$1,744

% Below MSRP92%

Avg Days to Sell39 days

Avg Sold Markup-$877

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