Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Hartford Toyota · Hartford, CT · VIN: JTEVB5BR1T5045203

Negotiation Guide

Opening Offer

$66,292

Fair Price

$67,792

Walk Away Above

$68,081

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$60,848

Est. Invoice$62,216

Holdback$1,367

MSRP (Sticker)$68,369

Asking Price$68,369

Markup$0

Dealer Margin on This Car$7,521

Percentile64% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$618

Avg Markup (4Runner Hybrid)-$1,250

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$686

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