Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Balise Toyota · West Springfield, MA · VIN: JTEVB5BR1T130CO77

Negotiation Guide

Opening Offer

$64,166

Fair Price

$65,666

Walk Away Above

$65,898

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$58,855

Est. Invoice$60,177

Holdback (est.)$1,323

MSRP (Sticker)$66,129

Asking Price$66,129

Markup$0

Est. Dealer Margin on This Car$7,274

Percentile62% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)-$628

Avg Markup (4Runner Hybrid)-$500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$324

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