Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Empire Toyota · Oneonta, NY · VIN: JTEVB5BR1T130CL69

Negotiation Guide

Opening Offer

$65,172

Fair Price

$66,672

Walk Away Above

$66,904

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$59,750

Est. Invoice$61,093

Holdback (est.)$1,343

MSRP (Sticker)$67,135

Asking Price$67,135

Markup$0

Est. Dealer Margin on This Car$7,385

Percentile62% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$228

Avg Markup (4Runner Hybrid)-$250

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$194

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