Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Casey Toyota · Williamsburg, VA · VIN: JTEVB5BR0T5054152

Negotiation Guide

Opening Offer

$66,481

Fair Price

$67,981

Walk Away Above

$68,213

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$60,915

Est. Invoice$62,284

Holdback (est.)$1,369

MSRP (Sticker)$68,444

Asking Price$68,444

Markup$0

Est. Dealer Margin on This Car$7,529

Percentile62% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$145

Avg Markup (4Runner Hybrid)-$167

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$218

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