Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: JTEVB5BR0T5052045

Negotiation Guide

Opening Offer

$68,965

Fair Price

$70,465

Walk Away Above

$70,697

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$63,126

Est. Invoice$64,544

Holdback (est.)$1,419

MSRP (Sticker)$70,928

Asking Price$71,928

Markup+$1,000

Est. Dealer Margin on This Car$8,802

Percentile92% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (4Runner Hybrid)+$1,000

% Below MSRP34%

Avg Days to Sell24 days

Avg Sold Markup-$391

Cheaper 4Runner Hybrid 4Runner Platinum FT4WD Inventory

Arlington ToyotaJacksonville, FL

-$5,866$62,543126d

Arlington ToyotaJacksonville, FL

-$5,866$63,84381d

Canobie Lake ToyotaSalem, NH

-$4,533$63,050132d

Mark Miller ToyotaSalt Lake City, UT

-$4,445$63,1897d

San Francisco ToyotaSan Francisco, CA

-$4,435$64,708145d

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,239$64,79431d

North Park Toyota of San AntonioSan Antonio, TX

-$4,239$64,79416d

Brownsville ToyotaBrownsville, TX

-$4,238$64,79532d

West Kendall ToyotaMiami, FL

-$4,227$64,1795d

AutoNation Toyota Buena ParkBuena Park, CA

-$4,208$63,9217d