Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Jim Norton Toyota · Tulsa, OK · VIN: JTEVB5BR0T5051431

This Is Already a Great Deal

Opening Offer

$63,755

Asking Price

$65,727

Max Price

$65,727

• Recent buyers paid ~$463 below MSRP
• Asking price is already $2,058 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$60,741

Est. Invoice$62,106

Holdback (est.)$1,365

MSRP (Sticker)$68,248

Dealer Add-Ons (DIA)+$995

Asking Price$65,727

Markup-$2,521

Est. Dealer Margin on This Car$4,986

Percentile8% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold336

Avg Markup-$463

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$37

Avg Markup (4Runner Hybrid)-$1,963

% Below MSRP57%

Avg Days to Sell23 days

Avg Sold Markup+$121

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