Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Findlay Toyota · Henderson, NV · VIN: JTEVB5BR0T130CE56

Negotiation Guide

Opening Offer

$66,301

Fair Price

$67,801

Walk Away Above

$68,035

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,759

Est. Invoice$62,125

Holdback (est.)$1,365

MSRP (Sticker)$68,269

Dealer Add-Ons (DIA)+$1,595

Asking Price$70,363

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,604

Percentile98% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (4Runner Hybrid)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

Cheaper 4Runner Hybrid 4Runner Platinum FT4WD Inventory

Arlington ToyotaJacksonville, FL

-$5,866$62,543125d

Arlington ToyotaJacksonville, FL

-$5,866$63,84380d

Canobie Lake ToyotaSalem, NH

-$4,533$63,050131d

Mark Miller ToyotaSalt Lake City, UT

-$4,445$63,1896d

San Francisco ToyotaSan Francisco, CA

-$4,435$64,708145d

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,239$64,79430d

North Park Toyota of San AntonioSan Antonio, TX

-$4,239$64,79415d

Brownsville ToyotaBrownsville, TX

-$4,238$64,79531d

West Kendall ToyotaMiami, FL

-$4,227$64,1794d

AutoNation Toyota Buena ParkBuena Park, CA

-$4,208$63,9216d