Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Parker Toyota · Coeur d'Alene, ID · VIN: JTEVB5BR0T130BY89

Negotiation Guide

Opening Offer

$66,926

Fair Price

$68,426

Walk Away Above

$68,660

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$61,316

Est. Invoice$62,694

Holdback (est.)$1,378

MSRP (Sticker)$68,894

Asking Price$68,894

Markup$0

Est. Dealer Margin on This Car$7,578

Percentile62% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory478 vehicles

Avg Markup (All Models)-$1,021

Avg Markup (4Runner Hybrid)-$263

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,116

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