Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Crown Toyota · Lawrence, KS · VIN: JTEVB5BR0T129DA77

Negotiation Guide

Opening Offer

$65,506

Fair Price

$67,006

Walk Away Above

$67,240

• Recent buyers paid ~$468 below MSRP

Price Breakdown

Est. Dealer Cost$60,052

Est. Invoice$61,401

Holdback (est.)$1,349

MSRP (Sticker)$67,474

Asking Price$68,073

Markup+$599

Est. Dealer Margin on This Car$8,021

Percentile86% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold356

Avg Markup-$468

Median Markup$0

Best Deal-$7,000

Worst Deal+$4,079

% Sold Below MSRP68%

Avg Days to Sell40 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$600

Avg Markup (4Runner Hybrid)+$662

% Below MSRP2%

Avg Days to Sell34 days

Avg Sold Markup+$570

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