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Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

South Coast Toyota · Costa Mesa, CA · VIN: JTEVA5BRXT5127594

Negotiation Guide

Opening Offer
$51,616
Fair Price
$53,116
Walk Away Above
$53,394
  • Recent buyers paid ~$103 below MSRP
  • Sitting 72 days (avg 39) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,769
Est. Invoice$48,842
Holdback (est.)$1,073
MSRP (Sticker)$53,673
Dealer Add-Ons (DIA)+$2,989
Asking Price$53,494
Markup-$179
Est. Dealer Margin on This Car$5,725
Percentile28% of inventory is priced lower
Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold384
Avg Markup-$103
Median Markup$0
Best Deal-$3,746
Worst Deal+$16,490
% Sold Below MSRP69%
Avg Days to Sell39 days

Dealer Profile

Inventory465 vehicles
Avg Markup (All Models)-$495
Avg Markup (4Runner)-$494
% Below MSRP50%
Avg Days to Sell28 days
Avg Sold Markup-$644

Price History

May 14, 2026$53,573$53,673(+$100)
May 21, 2026$53,673$53,373(-$300)
May 27, 2026$53,373$53,458(+$85)
Jun 12, 2026$53,458$54,144(+$686)
Jun 21, 2026$54,144$53,494(-$650)