Deal Sheet: 2026 4Runner Limited FT4WD

Toyota of Ashland · Ashland, KY · VIN: JTEVA5BR9T5150509

Negotiation Guide

Opening Offer

$60,485

Fair Price

$61,985

Walk Away Above

$62,165

• Recent buyers paid ~$361 below MSRP

Price Breakdown

Est. Dealer Cost$55,488

Est. Invoice$56,735

Holdback (est.)$1,247

MSRP (Sticker)$62,346

Asking Price$62,346

Markup$0

Est. Dealer Margin on This Car$6,858

Percentile67% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold1218

Avg Markup-$361

Median Markup$0

Best Deal-$13,348

Worst Deal+$5,995

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$275

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$148

Price History

Jul 10, 2026$61,457 → $62,346(+$889)

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