Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Toyota of Helena · Helena, MT · VIN: JTEVA5BR9T5140451

Negotiation Guide

Opening Offer

$51,481

Fair Price

$52,981

Walk Away Above

$53,092

• Recent buyers paid ~$222 below MSRP

Price Breakdown

Est. Dealer Cost$47,351

Est. Invoice$48,415

Holdback$1,064

MSRP (Sticker)$53,203

Asking Price$53,203

Markup$0

Dealer Margin on This Car$5,852

Percentile68% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold381

Avg Markup-$222

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP71%

Avg Days to Sell40 days

Dealer Profile

Inventory188 vehicles

Avg Markup (All Models)-$989

Avg Markup (4Runner)-$500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,014

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