Deal Sheet: 2026 4Runner Limited FT4WD

Toyota South · Richmond, KY · VIN: JTEVA5BR9T5138411

Negotiation Guide

Opening Offer

$59,097

Fair Price

$60,597

Walk Away Above

$60,777

• Recent buyers paid ~$361 below MSRP

Price Breakdown

Est. Dealer Cost$54,253

Est. Invoice$55,472

Holdback (est.)$1,219

MSRP (Sticker)$60,958

Asking Price$60,958

Markup$0

Est. Dealer Margin on This Car$6,705

Percentile67% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1218

Avg Markup-$361

Median Markup$0

Best Deal-$13,348

Worst Deal+$5,995

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$351

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$419

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