Deal Sheet: 2026 4Runner Limited FT4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5BR8T5133071

Negotiation Guide

Opening Offer

$61,545

Fair Price

$63,045

Walk Away Above

$63,230

• Recent buyers paid ~$370 below MSRP

Price Breakdown

Est. Dealer Cost$56,439

Est. Invoice$57,708

Holdback (est.)$1,268

MSRP (Sticker)$63,415

Asking Price$63,340

Markup-$75

Est. Dealer Margin on This Car$6,901

Percentile21% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$370

Median Markup$0

Best Deal-$13,348

Worst Deal+$5,995

% Sold Below MSRP70%

Avg Days to Sell33 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$627

Avg Markup (4Runner)-$75

% Below MSRP74%

Avg Days to Sell24 days

Avg Sold Markup-$646

Price History

Jun 18, 2026$62,915 → $63,340(+$425)

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