Deal Sheet: 2026 4Runner Limited FT4WD

Turner Toyota, Inc. · 2262 East Main Street, 9999 · VIN: JTEVA5BR7T5148404

Negotiation Guide

Opening Offer

$61,762

Fair Price

$63,262

Walk Away Above

$63,467

• Recent buyers paid ~$410 below MSRP

Price Breakdown

Est. Dealer Cost$56,668

Est. Invoice$57,942

Holdback (est.)$1,273

MSRP (Sticker)$63,672

Asking Price$63,672

Markup$0

Est. Dealer Margin on This Car$7,004

Percentile66% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold1123

Avg Markup-$410

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell34 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$891

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$636

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