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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
East Madison Toyota · Madison, WI · VIN: JTEVA5BR7T5147740
This Is Already a Great Deal
Opening Offer
$55,286
Asking Price
$56,996
Max Price
$56,996
- • Recent buyers paid ~$436 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,391 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,242
Est. Invoice$54,439
Holdback (est.)$1,196
MSRP (Sticker)$59,823
Asking Price$56,996
Markup-$2,827
Est. Dealer Margin on This Car$3,754
Percentile6% of inventory is priced lower
Days on Lot57 days
What Others Paid (Last 30 Days)
Cars Sold2480
Avg Markup-$436
Median Markup$0
Best Deal-$5,866
Worst Deal+$12,990
% Sold Below MSRP71%
Avg Days to Sell38 days
Dealer Profile
Inventory275 vehicles
Avg Markup (All Models)-$55
Avg Markup (4Runner)-$450
% Below MSRP40%
Avg Days to Sell31 days
Avg Sold Markup-$58
Price History
Jul 17, 2026$60,222 → $59,222(-$1,000)
Aug 15, 2026$59,222 → $56,996(-$2,226)
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