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Deal Sheet: 2026 4Runner Limited FT4WD
Ira Toyota · Danvers, MA · VIN: JTEVA5BR7T5143204
Negotiation Guide
Opening Offer
$59,268
Fair Price
$60,768
Walk Away Above
$60,963
- • Recent buyers paid ~$390 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,431
Est. Invoice$55,654
Holdback$1,223
MSRP (Sticker)$61,158
Asking Price$61,158
Markup$0
Dealer Margin on This Car$6,727
Percentile68% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold1254
Avg Markup-$390
Median Markup$0
Best Deal-$13,348
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell33 days
Dealer Profile
Inventory469 vehicles
Avg Markup (All Models)-$364
Avg Markup (4Runner)$0
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$500
Price History
Jun 21, 2026$62,852 → $61,158(-$1,694)
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