Deal Sheet: 2026 4Runner TRD Off-Road PT4WD

Jordan Toyota · Mishawaka, IN · VIN: JTEVA5BR7T5140660

Negotiation Guide

Opening Offer

$52,406

Fair Price

$53,906

Walk Away Above

$53,959

• Recent buyers paid ~$107 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,072

Est. Invoice$49,152

Holdback$1,080

MSRP (Sticker)$54,013

Asking Price$54,264

Markup+$251

Dealer Margin on This Car$6,192

Percentile76% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold378

Avg Markup-$107

Median Markup$0

Best Deal-$3,746

Worst Deal+$16,490

% Sold Below MSRP69%

Avg Days to Sell39 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$683

Avg Markup (4Runner)-$445

% Below MSRP27%

Avg Days to Sell32 days

Avg Sold Markup-$287

Price History

Jun 18, 2026$56,323 → $55,217(-$1,106)

Jun 21, 2026$55,217 → $54,264(-$953)

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