Deal Sheet: 2026 4Runner Limited FT4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: JTEVA5BR6T5152153

Negotiation Guide

Opening Offer

$59,095

Fair Price

$60,595

Walk Away Above

$60,827

• Recent buyers paid ~$463 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,342

Est. Invoice$55,563

Holdback (est.)$1,221

MSRP (Sticker)$61,058

Asking Price$60,788

Markup-$270

Est. Dealer Margin on This Car$6,446

Percentile23% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1121

Avg Markup-$463

Median Markup$0

Best Deal-$6,294

Worst Deal+$15,015

% Sold Below MSRP69%

Avg Days to Sell36 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$833

Avg Markup (4Runner)-$1,325

% Below MSRP61%

Avg Days to Sell32 days

Avg Sold Markup-$751

Price History

Aug 4, 2026$61,238 → $60,788(-$450)

Cheaper 4Runner Limited FT4WD Inventory

Younger ToyotaHagerstown, MD

-$7,388$55,96912d

Mike Calvert ToyotaHouston, TX

-$7,000$56,55842d

North Park Toyota of San AntonioSan Antonio, TX

-$5,426$59,01046d

North Park Toyota of San AntonioSan Antonio, TX

-$5,324$58,47912d

McGrath Toyota of Iowa CityIowa City, IA

-$4,446$59,98710d

Bob Johnson ToyotaRochester, NY

-$4,442$59,46588d

Treasure Coast Toyota of StuartStuart, FL

-$4,358$62,26724d

Sam Leman Toyota BloomingtonBloomington, IL

-$4,286$57,04766d

Gale Toyota50 Palomba Drive, 9999

-$4,276$58,28245d

Durango ToyotaDurango, CO

-$4,266$59,14259d