Deal Sheet: 2026 4Runner Limited FT4WD

Turner Toyota, Inc. · 2262 East Main Street, 9999 · VIN: JTEVA5BR6T5138642

Negotiation Guide

Opening Offer

$60,848

Fair Price

$62,348

Walk Away Above

$62,553

• Recent buyers paid ~$410 below MSRP

Price Breakdown

Est. Dealer Cost$55,855

Est. Invoice$57,110

Holdback (est.)$1,255

MSRP (Sticker)$62,758

Asking Price$62,758

Markup$0

Est. Dealer Margin on This Car$6,903

Percentile66% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1123

Avg Markup-$410

Median Markup$0

Best Deal-$13,348

Worst Deal+$6,013

% Sold Below MSRP70%

Avg Days to Sell34 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$891

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$636

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