Deal Sheet: 2026 4Runner Limited FT4WD

Toyota of Muscatine · Muscatine, IA · VIN: JTEVA5BR5T5147896

Negotiation Guide

Opening Offer

$59,095

Fair Price

$60,595

Walk Away Above

$60,827

• Recent buyers paid ~$463 below MSRP

Price Breakdown

Est. Dealer Cost$54,342

Est. Invoice$55,563

Holdback (est.)$1,221

MSRP (Sticker)$61,058

Asking Price$61,058

Markup$0

Est. Dealer Margin on This Car$6,716

Percentile66% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1121

Avg Markup-$463

Median Markup$0

Best Deal-$6,294

Worst Deal+$15,015

% Sold Below MSRP69%

Avg Days to Sell36 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$293

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$50

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